The badges have now been finalised and the order has been placed, which means all merch is now sorted. This leaves the campaign with one last task - daily uploads onto Instagram and every other day an upload onto TikTok. The Instagram timeline is as follows:

18th Sept - Teaser poster drop

13th Oct - Teaser video drop and another post showcasing BTS animation assets - sketches with cryptic captions to generate early interest

14th Oct - Serina's illustrations scanned through, with a different title treatment of Enter Her Paracosm (essentially another teaser drop)

15th Oct - Clip of an animation test for the game with music overlayed 

16th-21st Oct - Posts on screengrabs, BTS of the game's music composing, memes relating back to EHP, Serina's illustrations and an exclusive clip of the game's opening title sequence

22nd Oct - Two days before EGX, the official poster drop

23rd Oct - Official trailer drop in the morning! Also upload an instagram reel in the evening - the making of EHP tees which will be worn at EGX. We collaborated with the Model Making department as we needed to use the laser cutter to create a durable stencil, as we spray painted the tees. A short one-minute edit was devised to market this as well as remind followers we will be exhibiting at EGX. We also dropped the merch (this post is attached in previous Devlog #19), aiming to attract visitors

24th-26th Oct - EGX WEEKEND! Spam posting, story re-posts, interactions with the public via chatting to us, social media following, answering questions etc. 

November - EGX wrap-up post, and sustain marketing to still attract Steam wishlists